Hello

hello – come in and make yourself at home

The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Saturday 24 November 2012

Do you know what a little bird told me?

I love Twitter, I really do.

I love the way it can be used to campaign for change and as a force for good.  I love the way it introduces us to people we'd otherwise probably never have cause to interact with.  I love the quick wit and the humour - like a good bunch of mates in a pub on a Friday night.  From my own business's perspective I love the way I can network online - has to be better than walking into a room of unknown men in grey suits and striking up a conversation at 7.00 o'clock in the morning.

I love the discipline of 140 characters - forcing me to focus on what I'm really trying to say.

Yes it can be one hell of a time-waster, but generally it's fun, it's good for business and it's an easy way to keep up to speed with what's going on in the world.

But sometimes it seems to be like the malicious gossip I'm sure we can all recall from school days - the girl with the inside knowledge she would quietly share, with anyone who'd listen.  Poisonous, evil, unpleasant stirring.  And just like that girl it can bring out the worst in us all. It can be all too easy to jump on the bandwagon and join in the name calling. Sometimes it can be quite tempting to join the gossip because it's done in a witty, funny way.  But it's still malicious, still potentially ruining someone's life and reputation and dragging them through the dirt.  Or worse - what is it about an online environment which encourages people to say things behind the veil of anonymity, or sometimes not even that, which they'd never dream of saying to someone's face - vile, vitriolic and abusive ranting?  So I'm all for Lord McAlpine's efforts to bring his detractors to book - and to do it in a sensible and sensitive way with a donation to charity for those with less than 500 followers.

Let's hope it causes people to stop and think twice before they tweet.