Hello

hello – come in and make yourself at home

The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Tuesday 29 January 2013

Recognition and reward - the great missed opportunity


One of the best ways to create and sustain a brand-hearted culture and a motivated team

Yet Woodreed’s Brand Inside survey identified that 20% of participants had no recognition and reward process in place, while 37% simply offered adhoc, generic tokens.


So in an attempt to put that right we’ve added a leading online motivation system to Woodreed’s offer. iD points can be used to support a range of campaign objectives – from employee recognition, reward and behaviour change to sales/dealer incentives and B2B customer loyalty.
iD points takes the hard work out of building and running a reward programme. Branded and tailored to a client's needs, it's quick and simple to set up – with no ongoing management fees.  Participants redeem points from a wide choice of leading brands and experiences. 
The web-based system is flexible – simple enough to manage in house or it can be incorporated into a wider communication programme with strategic and creative help from Woodreed if required. For more details visit www.id-points.com

Tuesday 22 January 2013

So you're fed up with our weather............


Well spare a thought for the people from the Russian Village Oymyakon where the average winter temperature is -45C. It also holds a world record low of -68C recorded in 1933 (the coldest temperature ever recorded outside Antarctica). It is situated in the heart of Siberia and is home to some 500 people.

Life is very tough in Oymyakon and I can't even begin to think how we would cope with the extreme weather there. With very few modern conveniences and definitely no mobile coverage. Whilst our schools close with just a few inches of snow on the ground Oymyakon's school only shuts when the outside temperature falls below -52C!!!

There is a short summer season where people can grow things but mainly it's a diet of  reindeer and horse meat.

If you really do fancy going to see how cold it is, travel companies do offer tours to the village but I think that I, for one, will probably give that experience a miss. I know where I'd rather be as (hopefully) our snow will be gone within the week.............



Wednesday 9 January 2013

Kilimanjaro

Every now and then something, someone, an event, a comment or simply a photograph can inspire.

Christmas 2011 was when I first stumbled across this photograph.




This is a school in Kenya.

There are people who are trying to make this reality a distant memory by building schools in rural areas, one charity being Build Africa http://www.build-africa.org/ Build Africa works exclusively in rural areas of Uganda and Kenya and combine learning and earning opportunities which offer children and their families long-term solutions to poverty. Since 2004 they have helped 115 schools and benefited over 150,000 children.

So I decided I wanted to help too and what better way than put myself completely out of my comfort zone, sign up for a challenge that would require a year's blood, sweat and sometimes painful tears in order to get myself physically fit and then embark on an adventure that would be not only physically but mentally challenging. Why i'd climb Mount Kilimanjaro of course!

Now my reality is kicking in, I leave on the 22nd Feb to climb the Macheme route of Kili which is 5896 meters high over 7 days, 6-7hrs a day which means no showers for 6 days - yikes! And fingers crossed I don't get hit by the dreaded altitude sickness too early on!

If this photograph has inspired you too and if you would like to help me to help Build Africa help even more children in Africa please take a look at my fundraising page http://www.justgiving.com/Catherine-Lamb2

The generosity I have seen so far has been overwhelming so thank you to all those that have sponsored me so far.

Catherine